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Hutt, Michael D

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 9th ed. Student edition. - Australia : Thomas South-Western, 2007. - xxx, 658 p. : ill., charts, diagrs.

Includes bibliographical references.

ISBN: 0324316852 (pbk.)

Subjects--Topical Terms:
Industrial marketing --Management--Case studies.

LC Class. No.: HF5415.13 / H88 2007