University of Guyana Library

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Hamper, Robert J

Strategic market planning / Robert J. Hamper, L. sue Baugh. - - xv, 254 p. : charts, graphs.

Includes bibliographical references.

ISBN: 0844232157

Subjects--Topical Terms:
Marketing - management
Business planning
Marketing research.

LC Class. No.: HF 5415 .13 H34