University of Guyana Library

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Dickson, Peter R.

Marketing management / Peter R. Dickson. - Orlando, Fla. : The Dryden P., 1994. - xxxi, 642 p. : ill., charts, chiefly col, photos., graphs. - (The Dryden Press Series in Marketing) .

ISBN: 003096847X

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415 .13 D52