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Dalrymple, Douglas J.

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed. - New York : Wiley, 1990. - xiii, 958 p. : ill., photos, graphs, charts, diagrs.

Includes bibliographical references.

ISBN: 0471601659

Subjects--Topical Terms:
Marketing --Management.
Marketing --Management--Case studies.

LC Class. No.: HF5415.13 D34 1990