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Buzzell, Robert D.

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T, Gale. - New York : The Free Press, 1987. - xiii, 322 p. : ill., charts, tables.

Bibliography : p. 301-312.

ISBN: 0029044308

Subjects--Topical Terms:
Marketing --Management.
Strategic planning.

LC Class. No.: HF5415 .13 B893