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Stern, Louis W., 1935-

Marketing channels / Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlan. - - 5th ed. - - Upper Saddle River, N.J. : Prentice Hall, 1996. - xiv, 576 p., : ill., charts, diagrs, graphs. - (Prentice Hall series in marketing.) .

Includes bibliographical references.

ISBN: 0132058650

Subjects--Topical Terms:
Marketing channels.

LC Class. No.: HF5415 .129 / S74 1996