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Keegan, Warren J

Princeiples of global marketing / Warren J. Keegan, Mark C. Green. - - Upper Saddle River, N.J. : Prentice HAll International, 1997. - xxi, 421 p. : ill., charts, photos, maps.

Includes bibliographical references.

ISBN: 0136066828 (pbk.)

Subjects--Topical Terms:
Marketing channels.

LC Class. No.: HF5415 .129 / K43