University of Guyana Library

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Smith, P. R

Marketing communications : an integrated approach / P. R Smith. - London : Kogan Page, 1993. - 403 p. : ill, charts, diagrs., photos, graphs.

Includes bibliographical references.

ISBN: 0749407751 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / S65