University of Guyana Library

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Sirgy, M. Joseph

Integrated marketing communications : a system approach / M. Joseph Sirgy. - Upper Saddle River, N.J. : Prentice Hall, 1998. - xix, 312 p. : ill., charts, photos, graphs.

Includes bibliographical references.

ISBN: 0132056186

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / S57