University of Guyana Library

Normal view MARC view ISBD view

Hartman, David E.

Maketing : an interactive learning system / by David E. Hartman, John H. Lingren, Jr. and Terence A. Shimp. - - Forth Worth, Tex. ; Dryden P., 1996. - iii, 154p.

Student interactive multimedia instructional system.

ISBN: 0030181127 (pbk)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .123 H37