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Darmon, Rene Y

Marketing in Canada : a management perspective / R. Y. Darmon, Micheal Laroche, John V. Petrof. - 2nd ed. - Toronto : McGraw-Hill Ryerson, 1985. - xxiii, 760 p. : ill., charts, diagrs., graphs, photos.

Includes bibliographical references.

ISBN: 0075489112

Subjects--Topical Terms:
Marketing --Canada.

LC Class. No.: HF5415.12 C35 / D37 1985