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Czinkota, Michael R

International marketing / Michael R. Czinkota & Ilkka A. Ronkainen. - 3rd ed. - Fort Worth : Dryden P., 1993. - xxxi, 924 p.,15 p. of plates : ill., charts, photos., graphs, maps. - (The Dryden Press series in marketing) .

Includes bibliographical references.

ISBN: 0030767539

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / C85 1993