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Czinkota, Michael R

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 7th ed. - Australia : Thomson / South-Western, 2004. - xxvii, 666 p. : ill., charts, diagrs., photos., ports., graphs.

On the cover : International Student Edition.

Includes bibliographical references.

ISBN: 0324282893 (pbk.)

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / C95 2004