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Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, N.J. : Pearson, 2006. - xx, 651, [91] p. : ill., charts, photos.

Includes bibliographical references.

ISBN: 0131469185

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K68 2006