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Jackson, Rob

Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz. - Lincolnwood, Ill. : NTC Business Bks., 1994. - xv, 262 p. : ill., diagrs., tables.

Includes bibliographical references.

ISBN: 0844232327

Subjects--Topical Terms:
Database marketing

LC Class. No.: HF5415 .126 / J33