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Ogden, James R

Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden. - Upper Saddle River, N.J. : Prentice Hall, 1998. - vi, 185 p. : diagrs.

ISBN: 0137783337 (pbk.)

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415 .123 / O33