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Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson Education Inc., 2009. - 816 p. : ill., charts, photos., ports., graphs.

ISBN: 9780131357976 (pbk.)

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415 .13 / K68 2009