University of Guyana Library

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Paley, Norton

How to develop a strategic marketing plan : a step by step guide / Norton Paley. - Boca Raton, Fl. : Taylor & Francis, 2000. - xxx, 372 p. : charts, ports., graphs.

ISBN: 1574442694

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Planning

LC Class. No.: HF5415 .135 / P34