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Burns, Alvin C

Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 1998. - xxi, 637, [24] p. : ill., photos., graphs.

Includes bibliographical references.

ISBN: 0138966060

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415 .2 / B87 1998