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McDaniel, Carl

Marketing research essentials / Carl McDaniel Jr., Roger Gates. - St. Paul, MN : West Pub., 1995. - xxiii, 453, [33] p. : ill., charts, photos., graphs.

Includes bibliographical references.

ISBN: 0314042830 (pbk.)

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415 .2 / M33