Schiffman, Leon G
Consumer behavior /
Leon G. Schiffman & Leslie Lazar Kanuk.
- 9th ed.
- Upper Saddle River, N.J. : Pearson, 2007.
- xix, 561 [71] p. : ill., diagrs., photos., graphs, charts.
0131869604
Consumer behaviour
Motivation research (Marketing)
HF5415 .32 / S35 2007