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Burkan, Wayne C

Wide-angle vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees / Wayne C. Burkan. - New York : John Wiley, 1996. - xi, 275 p. : diagrs.

Includes bibliographical references.

ISBN: 0471134163

Subjects--Topical Terms:
Consumer satisfaction
Competition
Employee selection

LC Class. No.: HF5415 .335 / B87