O'Barr, William M

Culture and the ad : exploring otherness in the world of advertising / William M. O'Barr. - Boulder, Colo. : Westview P., 1994. - xi, 212 p. : ill, photos., ports. - (Institutional structures of feeling). .

Includes bibliographical references.

0813321972 (pbk)


Advertising--Social aspects--History.--United States
Minorities in advertising--History.--United States
Mass media and race relations--History.--United States

HF5813 / U602 O23