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Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 7th ed. - Fort Worth, Tex. : Dryden Press, 1997. - xxi, [968] p., 14 p. of plates : charts, graphs, maps. - (The Dryden Press series in marketing). .

Includes bibliographical references.

ISBN: 0030180228

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1009.5 / T47 1997