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Boone, Louis E

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 10th ed. - Forth Worth, TX : Harcourt College Pub., 2001. - xxxiii, 619 p. : ill., charts, diagrs., chiefly col. photos., ports. - (The Dryden Press series in marketing) .

Includes bibliographical references.

ISBN: 0030314038.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B53 2001