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Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed - Upper Saddle River, N.J. : Pearson Education, 2006. - xx, [748] p. : ill., charts, photos. Accompanied by CD-ROM.

Includes bibliographical references.

ISBN: 0131469185.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K59 2006