University of Guyana Library

Normal view MARC view ISBD view

Lamb, Charles W

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, OH : South-Western, 2005. - xxxv, 572 p. : ill., charts, chiefly col. photos., ports., graphs, maps.

Includes bibliographical references.

ISBN: 0324282923 (pbk.)

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / L344 2005