Clow, Kenneth E
Integrated advertising, promotion and marketing communications /
Kenneth E. Clow, Donald Baack.
- 2nd ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, 2004.
- xxvii, 538 p. : ill., charts, chiefly col. photos., ports.
Accompanied by CD-ROM.
Includes bibliographical references.
0131405462 (pbk.)
Communication in marketing.
Advertising.
HF5415.123 / C5 2004