Kotler, Philip
Marketing management : analysis, planning, and control /
Philip Kotler.
- 4th ed.
- Englewood Cliffs, N.J. : Prentice-Hall, 1980.
- xi, 722 p. : ill., charts, graphs.
Includes bibliographical references.
0135579759.
Marketing--Management.
HF5415 .13 / K68 1979