Kotler, Philip
Marketing management /
Philip Kotler, Kevin Lane Keller.
- 12th ed.
- Upper Saddle River, N.J. : Prentice Hall, 2006.
- xxxix, [773] p. : ill., photos., ports., graphs.
Includes bibliographical references.
0131457578
Marketing--Management.
HF5415.13 / K685 2006