McCarthy, Edmund Jerome
Basic marketing : a managerial approach /
E. Jerome McCarthy, William D. Perreault .
- 10th ed.
- Homewood, Ill. : Irwin, 1990.
- xviii, 734 p. : ill., charts, photos., tables.
Includes bibliographical references.
0256068658.
Marketing--Management.
HF5415 .13 / M3 1990