University of Guyana Library

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Mercer, David

Marketing / David Mercer. - 2nd ed. - Oxford : Blackwell Pub., 1996. - xvi, 560 p. : charts, diagrs., graphs.

Includes bibliographical references.

ISBN: 0631196382 (pbk.)

Subjects--Topical Terms:
Marketing mamangement.
Marketing.

LC Class. No.: HF5415 .13 / M395 1996