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Blackwell, Roger D

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 9th ed. - Mason, Ol. : South-Western, 2001. - xx, 570 p. : ill., charts, diagrs., photos., ports., graphs.

Includes bibliographical references.

ISBN: 0030211085

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

LC Class. No.: HF5415.3 / B63 2001