Under the influence : tracing the hip-hop generation's impact on brands, sports and pop culture /
Erin O. Patton.
- Ithaca, N.Y. : Paramount Market Pub., 2009.
- xiii, 170 p. : ill., diagrs., photos., ports.
9780980174540 (pbk.)
Consumer behavior--Social aspects--United States. Consumption (Economics)--Social aspects--United States. Hip-hop--Influence.