Selling : building partnerships /
Barton A. Weitz, Stephen B. Castleberry, John F. Tanner.
- 5th ed.
- Boston : McGraw-Hill/Irwin, 2004.
- xxvii, [610] p. : ill., charts, chiefly col. photos., ports., maps. Accompanied by CD-ROM.
- (McGraw-Hill/Irwin series in marketing) .