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Wimmer, Roger D

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, Calif. : Thomson, Wadsworth, 2006. - xii, 468 p. : ill., charts, photos., graphs. - (Wadsworth series in mass communication and journalism) .

Includes bibliographical references.

ISBN: 0534647189 (pbk.)

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91 .3 / W54 2006