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Vivian, John.

The media of mass communication / John Vivian. - 6th ed. - Boston, Mass. : Allyn and Bacon, 2002. - xxv, 510 p. : ill., diagrs, chiefly col. photos, ports., maps.

Includes bibliographical references.

ISBN: 0205335403 (pbk.)

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / V58 2002