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Boone, Louis E

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 11th ed. - Australia : Thomson/South-Western, 2004. - li, [691] p. : ill., charts, diagrs., chiefly col. photos., graphs, maps.

Accompanied by CD-ROM.

Includes bibliographical references.

ISBN: 0324185103.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 B53 2004