Hiam, Alexander
Marketing /
Alexander Hiam with Linda G. Rastelli.
- Hoboken, N.J. : John Wiley, 2007.
- xxiv, 349 p. : ill., charts., diagrs., graphs.
- .
On cover : Marketing : essential techniques and strategies geared towards results.
0471790796 (pbk.)
Marketing.
Marketing.--Management.
HF5415 / H34