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Reedy, Joel.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo. - 2nd ed. - Mason, Ohio : Thomson/South-Western., 2004. - xx, 570 p. : ill.

Includes bibliographical references.

ISBN: 0324175957

Subjects--Topical Terms:
Telemarketing.
Internet marketing.

LC Class. No.: HF5415.1265 / R43 2004