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Rayport, Jeffrey F.

E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin MarketspaceU, 2001. - xxxv, 420 p. : ill.

Includes bibliographical references.

ISBN: 0072465212

Subjects--Topical Terms:
Electronic commerce.
Internet advertising.
Internet marketing.

LC Class. No.: HF5548.32 / R39 2001