International business : strategy and the multinational company /
John B. Cullen and K. Praveen Parboteeah.
- New York, N.Y. : Routledge, 2009.
- xxv, 500 p. : col. ill., graphs, col. maps, photos,
Includes bibliographical references.
9780415800570 (pbk.)
International business enterprises--Management. Business planning.