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Young, Roy A.

Marketing champions : practical strategies for improving marketing's power, influence, and business impact / Roy A. Young, Allen M. Weiss, and David W. Stewart. - Hoboken, NJ : John Wiley a & Sons, 2006. - xviii, 270 p. : ill.

Includes bibliographical references.

ISBN: 0471744956

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / Y69