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Marketing / Fredrick G. Crane …[et al]. – - 6th Can. ed. – - Toronto : McGraw Hill Ryerson, 2006. - xxxiii, 588 p. : ill., charts, col. photos., graphs. - (The McGraw Hill companies) .

Accompanied by study guide.
Includes bibliographical references.


ISBN: 0-07093986-1 0-07097336- 9 (pbk) – S.G

Subjects--Topical Terms: --Marketing – --Textbooks--. Marketing – --Canada – --Textbooks.

LC Class. No.: HF5415 M37 2006