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Alexander , Milton

Dimension of consumer behavior. Edited by James U. Mcneal. Contributing authors: Milton Alexander - 2nd ed. - New York Appleton-Century-crofts, 1969. - xiv, 446. illus.

Includes bibliographical references.

Subjects--Topical Terms:
Consumers - U.S
Market surveys - U.S
Comsumption (Economics) - U.S