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Kolter, Philip

Principles of marketing / Philip Kolter, Gary Armstrong. - 4th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1989. - xxiv, 661 p. : ill.- - (The Prentice-Hall series in marketing). .

Includes bibliographical references.

ISBN: 013708059x

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 K69 1989