Baer, Earl E
The marketing system process : cases and problems /
Earl E. Baer.
- Pacific Palisades, Calif. : Goodyear Pub., 1975.
- xiv, 416 p. : ill.
Includes bibliographical references.
0876205414
Marketing.
Marketing--Case studies.
Marketing--Problems, exercises, etc.
HF5415 / B2