University of Guyana Library

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Baker, Michael John

Marketing : an introductory text / Michael J. Baker. - 6th ed. - London : Macmillan, 1996. - xvii, 577 p. : ill. charts, diagrs., graphs.

Bibliography : p. 559-568.

ISBN: 0333663233

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B34 1996