University of Guyana Library

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Contextual pricing : the death of list price and the new reality / Rob Docters...[et al]. - New York : McGraw-Hill, 2012. - vi, 264 p. : ill., charts, graphs.

ISBN: 9780071772464

Subjects--Topical Terms:
Pricing
Marketing

LC Class. No.: HF5416 .5 / C66