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Wimmer, Roger D

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 4th ed. - Belmont, Calif.: Wadsworth Pub., 1994. - xiv, 497p.: ill., charts, graphs.- - (Wadsworth series in mass communication). .

Includes bibliographical references.

ISBN: 0534174728

Subjects--Topical Terms:
Mass media --research

LC Class. No.: P91.3 / W54 1994